Piercing the Filter Bubble

Everyone likes to hate on advertising (myself included, all too often given my day job). But here’s something…

Coming Soon: TV Loyalty Programs

I like to think the very first loyalty program was invented at a dusty bar in the Old West. Taking a liking to (or pitying) a mustachioed man who’s been at the bar all evening, the bartender pulls out the jug with a few Xs on it, pours a shot, slides it down the bar and…

Dear ad industry: You should care about media literacy, too

A New Year’s resolution for the TV networks: Make viewers care about your brand again

Why those socially conscious ad campaigns won’t heal political divisiveness

Building Product for the “4 R’s”

In this media-saturated world human attention is at an all-time premium. Consumers are constantly…

The Ultimate Cryptocurrency

Maybe you weren’t early to bitcoin. Maybe you missed the boat on ethereum. But you still want to get rich…

Alexa Has Something To Sell You: A Look At Advertising’s Role In Voice Assistant Technology

Last month, in perhaps the biggest gesture yet that connected-home or “internet of things” devices have hit the mainstream, Burger King made headlines for a TV ad that…

Advertiser by Day, Human by Night

Most of us in advertising are two people: By day, we’re spending our time thinking of exciting ways…