Don’t Let GDPR Kill Your Marketing Automation

Some practical guidance for US-based apps on approaching email and mobile marketing automation post GDPR.

Increasing Retention With Push, In-App & Email [Part 1]

Mobile Product/Market Fit

How can we define and measure Product/Market Fit specifically for mobile…

Let’s talk about Performance Marketing on Google Ads

200 A/B Tests Later: How We Learned To Create Paid Content That Sells

It isn’t easy to write, it’s even harder to do it for your brand. Here are 5 important lessons we learned at Blinkist that will help you succeed.

Lessons Learned from Analyzing 150 Top Converting Ads

Guest post: what do top-converting ads have in…

How to Make Influencer Marketing a Crucial Part of Your App’s Growth Strategy

This is a guest post by Jon Howard, Head of PR/Influencer Relations at Flaregames.

Minimum Viable Brand

How you can build your startup’s brand, and when and how to get your app or…

Top 6 Mistakes To Avoid When Doing PR For Your Mobile Startup

This is a guest post by Stephanie Ng. Stephanie is a tech PR pro and specializes in media relations. She works with early and late stage startups and is a two year winner of Business Insider’s Top Tech PR people (2016 and…