When starting up, relentless competition for customers’ mindshare and money is a given.
The Value of Values
I founded a sock company called Jollie’s.
We’re told ‘knowledge is power’.
Snoop dog, Boris Johnson and Yoda have one thing in common. As soon as you hear them, know exactly who they are you do.
Scalable culture. Nature or nurture?
The maestro of modern day marketing, Seth Godin, sums culture up as how ‘people like us, do things like this.’ Or in other words, how a group of people think, act and speak.
The optimum marketing function for a company is one that doesn’t need to exist. We all…
“People will forget what you said, people will forget what you did, but people will never forget…