OTAKOYI
OTAKOYI team consists of perfectionists and open-minded people. We know how to make the best decisions and are able to put our experience to work for you. Radical honesty is one of our key values we practice whilst working with our clients.
Business model canvas (BMC)
Business model canvas (BMC)
A strategic tool for describing the business model of a new or existing offline business.
Point of view (POV) - Problem statement & How might we (HMW) questions
Point of view (POV) - Problem statement & How might we (HMW) questions
This is one of the main stages of Design thinking, which will indicate the problems that your users want you to solve with your design.
Empathy mapping (uncovering insights & identifying needs)
Empathy mapping (uncovering insights & identifying needs)
The empathy map allows us to summarize the results of the research after interviews with users, as well as to identify common patterns …
User personas
User personas
This is an image of our target audience of the product, united by common behavioral factors, goals, and motives.
Surveys
Surveys
This low-cost, reasonably fast, and practical research method will allow you to obtain quantitative and qualitative data about potential …
User interviews (based on proto-persona) & Hypothesis
User interviews (based on proto-persona) & Hypothesis
The interview (one of the main UX research methods) is based on open-ended questions, and answers the question ‘Why’ and is also a…
Business process model and notation 2.0+ (BPMN)
Business process model and notation 2.0+ (BPMN)
BPMN is a system of symbols for modeling business processes, which allows you to illustrate the business for a team or client and validate…
SWOT analysis
SWOT analysis
An analysis applied to strategic planning that identifies strengths and weaknesses, as well as opportunities and threats.
Benchmarking & Competitive analysis
Benchmarking & Competitive analysis
A process to help you find and evaluate direct and indirect competitors to gain a complete understanding of their strengths and weaknesses.