Explore Analogies

One of the fundamental tenets of the design thinking worldview is that a problem should not be taken as given, but rather…

Wonder While You Wander

“The majority of business men are incapable of original thinking because they are unable to escape from the tyranny…

To Grow Like Mr. Beast, Gather Lunatics

It’s easy to be intimidated whenever you’re starting something new because there’s a huge…

What’s Design Thinking Good For? Forming Hypotheses!

Imagine Alternatives

Whenever a student asked legendary Stanford Professor Bob McKim for feedback on a new design concept, he consistently gave…

Keep A Bug List

Legendary Stanford professor Bob McKim used to give design students a simple assignment: keep a bug list.

Create Decision Points

“Consumers don’t think what they feel, don’t say what they think and don’t do what they say.”
- David Ogilvy

Bypass Bureaucracy

“They did a handshake because they knew that if we got everyone involved, we would never get this idea out the door. We knew…

Creative Geniuses Embrace Contradictions

“ Smart people are a dime a dozen & often don’t amount to much. What counts is being…