To Grow Like Mr. Beast, Gather Lunatics

It’s easy to be intimidated whenever you’re starting something new because there’s a huge…

What’s Design Thinking Good For? Forming Hypotheses!

Imagine Alternatives

Whenever a student asked legendary Stanford Professor Bob McKim for feedback on a new design concept, he consistently gave…

Keep A Bug List

Legendary Stanford professor Bob McKim used to give design students a simple assignment: keep a bug list.

Create Decision Points

“Consumers don’t think what they feel, don’t say what they think and don’t do what they say.”
- David Ogilvy

Bypass Bureaucracy

“They did a handshake because they knew that if we got everyone involved, we would never get this idea out the door. We knew…

Flex Your Idea Muscle

Most folks have entrepreneurship all wrong. The image of the thrill-seeking, risk-junkie are a far cry from reality…

Find Ideas

NYU Marketing Professor Adam Alter asked Malcolm Gladwell, “If you were given a month to come up with an idea for a new story, and you had…

Iterate to Innovate

For the last four months or so, I’ve been noodling on something that James Clear once noted in his newsletter:

Take Things Apart

Michael Dell is a legend among students at The University of Texas at Austin because the computers in their backpacks came from…