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  • Retention is King, But Are You Tracking the Right Metric?

    Retention is King, But Are You Tracking the Right Metric?

    The slope of the retention curve is the most important metric to monitor. Without flat retention it becomes very difficult to grow at…
    Go to the profile of Parsa Saljoughian
    Parsa Saljoughian
    Sep 13, 2022
    The Importance of CAC Payback in Today’s Market Environment

    The Importance of CAC Payback in Today’s Market Environment

    In today’s environment, CAC payback has huge implications on a company’s ability to scale efficiently. Cash efficiency is king!
    Go to the profile of Parsa Saljoughian
    Parsa Saljoughian
    Jun 8, 2022
    Jumping S-Curves: Building a High Performance Startup

    Jumping S-Curves: Building a High Performance Startup

    One of the most important concepts for startup leaders to understand in building a high-performance company is S-curves.
    Go to the profile of Parsa Saljoughian
    Parsa Saljoughian
    Apr 19, 2022
    SaaS Fundraising Handbook

    SaaS Fundraising Handbook

    Be Fully Prepared for Your Company’s Next Fundraise
    Go to the profile of Parsa Saljoughian
    Parsa Saljoughian
    May 27, 2021
    Consumer Subscription KPI Benchmarks: Retention, Engagement, and Conversion Rates

    Consumer Subscription KPI Benchmarks: Retention, Engagement, and Conversion Rates

    Consumer subscription KPI benchmarks and key learnings
    Go to the profile of Parsa Saljoughian
    Parsa Saljoughian
    Jul 22, 2020
    App Store Trends During the COVID-19 Outbreak

    App Store Trends During the COVID-19 Outbreak

    Largest increases being seen across shopping & food, business, and education apps
    Go to the profile of Parsa Saljoughian
    Parsa Saljoughian
    Mar 15, 2020
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