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Retention is King, But Are You Tracking the Right Metric?

Retention is King, But Are You Tracking the Right Metric?

The slope of the retention curve is the most important metric to monitor. Without flat retention it becomes very difficult to grow at…
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Parsa Saljoughian
The Importance of CAC Payback in Today’s Market Environment

The Importance of CAC Payback in Today’s Market Environment

In today’s environment, CAC payback has huge implications on a company’s ability to scale efficiently. Cash efficiency is king!
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Parsa Saljoughian
Jumping S-Curves: Building a High Performance Startup

Jumping S-Curves: Building a High Performance Startup

One of the most important concepts for startup leaders to understand in building a high-performance company is S-curves.
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Parsa Saljoughian
SaaS Fundraising Handbook

SaaS Fundraising Handbook

Be Fully Prepared for Your Company’s Next Fundraise
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Parsa Saljoughian
Consumer Subscription KPI Benchmarks: Retention, Engagement, and Conversion Rates

Consumer Subscription KPI Benchmarks: Retention, Engagement, and Conversion Rates

Consumer subscription KPI benchmarks and key learnings
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Parsa Saljoughian
App Store Trends During the COVID-19 Outbreak

App Store Trends During the COVID-19 Outbreak

Largest increases being seen across shopping & food, business, and education apps
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Parsa Saljoughian
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