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parsa.vc
Unlocking growth strategy for startups
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From Fear to Clarity: Calibrating Decisions to Overcome our Biases
From Fear to Clarity: Calibrating Decisions to Overcome our Biases
This post is focused on countering biases and grounding decisions in reality rather than relying on our subconscious influences.
Parsa Saljoughian
Aug 29
The Power of Upfront Annual Subscriptions: Leveraging Discounts for Retention and Cash Efficiency
The Power of Upfront Annual Subscriptions: Leveraging Discounts for Retention and Cash Efficiency
A key determinant of a company’s success hinges on its pricing strategy. In this post, we’ll examine the benefits of annual upfront…
Parsa Saljoughian
Jul 12
Striking a Balance: The Art of Effective Decision Making
Striking a Balance: The Art of Effective Decision Making
Integrating the dimensions of consequentiality and reversibility in decision-making can help provide clarity and simplify your approach.
Parsa Saljoughian
Jun 29
From Habits to Networks: The Power of Increasing Real Product Value
From Habits to Networks: The Power of Increasing Real Product Value
In this post I dive deeper into real product value and strategies that companies can take to drive increasing value over time.
Parsa Saljoughian
May 17
The True Measure of Value: Moving Beyond Perceived Value to Real Value
The True Measure of Value: Moving Beyond Perceived Value to Real Value
I dive into the concept of perceived value and introduce the related concept of real value, which is crucial for sustainable growth.
Parsa Saljoughian
May 3
No Moat? Big Problem: The Impact of Industry Forces on Value Capture
No Moat? Big Problem: The Impact of Industry Forces on Value Capture
In this post I go deep on the critical market forces that influence a company’s ability to create and capture value.
Parsa Saljoughian
Apr 7
Break Through the Subscription Wall: Know Your Company’s Growth Ceiling
Break Through the Subscription Wall: Know Your Company’s Growth Ceiling
Understand how to calculate your company’s growth ceiling with a few quick metrics and avoid or break through the subscription wall.
Parsa Saljoughian
Mar 9
The Intersection of Value: Achieving Optimal Product-Market-Price Fit for Business Growth
The Intersection of Value: Achieving Optimal Product-Market-Price Fit for Business Growth
Achieving “Product-Market-Price” fit is critical to driving optimal business growth and creating & capturing value.
Parsa Saljoughian
Feb 16
Retention is King, But Are You Tracking the Right Metric?
Retention is King, But Are You Tracking the Right Metric?
The slope of the retention curve is the most important metric to monitor. Without flat retention it becomes very difficult to grow at…
Parsa Saljoughian
Sep 13, 2022
The Importance of CAC Payback in Today’s Market Environment
The Importance of CAC Payback in Today’s Market Environment
In today’s environment, CAC payback has huge implications on a company’s ability to scale efficiently. Cash efficiency is king!
Parsa Saljoughian
Jun 8, 2022
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