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Retention is King, But Are You Tracking the Right Metric?
Retention is King, But Are You Tracking the Right Metric?
The slope of the retention curve is the most important metric to monitor. Without flat retention it becomes very difficult to grow at…
Parsa Saljoughian
Sep 13, 2022
The Importance of CAC Payback in Today’s Market Environment
The Importance of CAC Payback in Today’s Market Environment
In today’s environment, CAC payback has huge implications on a company’s ability to scale efficiently. Cash efficiency is king!
Parsa Saljoughian
Jun 8, 2022
Jumping S-Curves: Building a High Performance Startup
Jumping S-Curves: Building a High Performance Startup
One of the most important concepts for startup leaders to understand in building a high-performance company is S-curves.
Parsa Saljoughian
Apr 19, 2022
SaaS Fundraising Handbook
SaaS Fundraising Handbook
Be Fully Prepared for Your Company’s Next Fundraise
Parsa Saljoughian
May 27, 2021
Consumer Subscription KPI Benchmarks: Retention, Engagement, and Conversion Rates
Consumer Subscription KPI Benchmarks: Retention, Engagement, and Conversion Rates
Consumer subscription KPI benchmarks and key learnings
Parsa Saljoughian
Jul 22, 2020
App Store Trends During the COVID-19 Outbreak
App Store Trends During the COVID-19 Outbreak
Largest increases being seen across shopping & food, business, and education apps
Parsa Saljoughian
Mar 15, 2020
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