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Poppy Magazine
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Issue 1
Could ‘spontaneous magic’ make us trust bankers again

Could ‘spontaneous magic’ make us trust bankers again

A decade ago, UK banks jettisoned hard-earned trust amid a financial storm of their own making. Can it ever be regained?
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Poppy
Jan 9, 2015
Don’t waste your time on people like him

Don’t waste your time on people like him

Craig Mathieson abandoned a career in financial services to focus attention on turning around the lives of overlooked children.
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Poppy
Nov 17, 2014
What is your personal brand?

What is your personal brand?

Everybody you meet has an opinion about you. And whether you like it or not, those opinions come together to define your brand.
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Poppy
Jan 12, 2015
Don’t forget that we’re human

Don’t forget that we’re human

The future for financial brands is easy. It’s technology, it’s Big Data, it’s functionality. Except it’s not.
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Poppy
Dec 10, 2014
I want to tell you a story

I want to tell you a story

Why has ‘storytelling’ become such a big deal in comms and marketing circles, and what makes a really successful storytelling campaign?
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Poppy
Oct 30, 2014
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