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Poppy magazine
Brain food for communicators in finance
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The Poppy manifesto
The Poppy manifesto
We wanted to produce a unique business magazine for adventurous spirits and enquiring minds. Here we explain the why and the how.
Poppy
Jan 9, 2015
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Once more unto the breach, dear friends
Once more unto the breach, dear friends
Richard Olivier, son of Laurence Olivier and Joan Plowright, is bringing the inspirational spirit of Shakespeare to UK business leaders
Poppy
Oct 7, 2015
A whole new level
A whole new level
Play is big business; with its net worth expected to hit $118 billion by 2019. What lessons can financial services learn from its success…
Poppy
Mar 30, 2017
The future is at risk
The future is at risk
Risk is speeding up, we simply cannot stay still in the middle of the road or we’ll be run over, says Clive Thompson, Senior Projects…
Poppy
Jan 11, 2018
Stick of rock vs Mr Whippy
Stick of rock vs Mr Whippy
How do you spin a compelling confection of brand, integrity and trust in financial services? Branding expert Mark Taylor explains
Poppy
Oct 13, 2015
I want to tell you a story
I want to tell you a story
Why has ‘storytelling’ become such a big deal in comms and marketing circles, and what makes a really successful storytelling campaign?
Poppy
Oct 30, 2014
Into the Valley of Failure
Into the Valley of Failure
Cass Phillipps set up FailCon, a place for entrepreneurs to share failings. Here, Cass explains what failure means in Silicon Valley now
Poppy
Jan 11, 2018
“I’ll never stop being an addict”
“I’ll never stop being an addict”
Khalil Rafati was living on Skid Row and addicted to herion. How did he tranform his life and build a multi-million-dollar business in the…
Poppy
Jan 9, 2018
Pulling no punches in the Library of Mistakes
Pulling no punches in the Library of Mistakes
Professor Russell Napier manages the Library of Mistakes to knock sense into a financial system that keeps making the same mistakes
Poppy
Jan 10, 2018
What is your personal brand?
What is your personal brand?
Everybody you meet has an opinion about you. And whether you like it or not, those opinions come together to define your brand.
Poppy
Jan 12, 2015
Could ‘spontaneous magic’ make us trust bankers again
Could ‘spontaneous magic’ make us trust bankers again
A decade ago, UK banks jettisoned hard-earned trust amid a financial storm of their own making. Can it ever be regained?
Poppy
Jan 9, 2015
Exploring new dimensions
Exploring new dimensions
The real impact of 3D printing will finally match the hype when we realise its potential for personalisation, says James Woodcock. And when…
Poppy
Jun 10, 2015
Don’t forget that we’re human
Don’t forget that we’re human
The future for financial brands is easy. It’s technology, it’s Big Data, it’s functionality. Except it’s not.
Poppy
Dec 10, 2014
Poppy is produced by White Light Media
Poppy is produced by White Light Media
White Light is a content marketing agency dedicated to winning hearts and minds. Our work is based on powerful storytelling, beautiful…
Poppy
Jan 11, 2018
This will change everything
This will change everything
Smartphones have transformed finance, but will they be the death or the salvation of banks? Andy Pemberton highlights five positive…
Poppy
Oct 1, 2015
Where are all the women?
Where are all the women?
More women than men are employed in financial services, yet women only made up only 14% of executive committees in the sector. Susan…
Poppy
Mar 30, 2017
Don’t waste your time on people like him
Don’t waste your time on people like him
Craig Mathieson abandoned a career in financial services to focus attention on turning around the lives of overlooked children.
Poppy
Nov 17, 2014
Open for business
Open for business
Open data is an unstoppable force coming to the world of finance. Peter Wells, makes the case for UK banks to get ahead or risk being left…
Poppy
Mar 30, 2017
Armed with intelligence
Armed with intelligence
Imagine, for one heart-stopping moment, that you’re sitting face to face with terrorists. How would you attempt to influence them?
Poppy
Jun 11, 2015
The art of the creative mistake
The art of the creative mistake
Alina Tugend, New York Times journalist, on the right way to get things wrong
Poppy
Jan 10, 2018
In the company of monks
In the company of monks
Trappist monks are unlikely practitioners of successful business management.
Poppy
Jun 9, 2015
Humour makes us human
Humour makes us human
Great brand storytelling is about being authentic, human and humorous, explains stage performer Fiona Herbert
Poppy
Oct 15, 2015
Springing the distraction trap
Springing the distraction trap
Our addiction to digital devices is increasing stress levels, reducing productivity, damaging relationships and rewiring our brains.
Poppy
Jun 10, 2015
Warning — disruptive thinking ahead
Warning — disruptive thinking ahead
Financial services firms must adapt, simplify and harness the power of digital upstarts or be lost in the disruptive deluge
Poppy
Jun 11, 2015
Distress calls from the Land of Bankers
Distress calls from the Land of Bankers
What would happen if a social anthropologist conducted in-depth field research exploring Britain’s banking culture? What could we learn…
Poppy
Mar 30, 2017
Money-making machines
Money-making machines
What role will robots play in banking’s future? Futurist, author and mobile banking app innovator, Brett King, on the rise of the robots
Poppy
Nov 16, 2015
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