9 simple steps to peak trading success

Throughout peak trading 2015, the average person shopping from a mobile app generated 2.6x more revenue for a retailer than someone shopping from a mobile site. Retail app users also interacted with retailers 2.8x more often than customers using the mobile…

We raised $4m to make app commerce bigger than ecommerce

We are excited to announce that we have secured $4 million in a Series A funding round, led by venture and growth investor Beringea — with additional funding from existing investors. Our seed investors include Seedcamp and Venrex.

App Retention Report

Mobile apps not only boost the loyalty of existing customers, but they also open the gateway to new customer demographics that may not have interacted with a retailer on another channel before. It is important to activate and retain all shoppers who use your app, especially those whose first…

The UK’s five most common shopping app features

Mobile has become indispensable to shoppers. Peak trading results from the likes of John Lewis and boohoo verified that mobile can significantly amplify trading success — for multichannel retailers and pureplay etailers alike.

Infographic: App revenue across the UK

Want to know where the UK’s most profitable app shoppers are based?

The infographic below outlines what we found when we analysed shopping app user behaviour across the UK. We used a sample of two million shopping sessions that took…

Poq Summer Release: app adornments

This platform release focuses on the finer details of iOS app branding. It empowers content teams to use the Poq CMS to add special touches to their iOS apps, and increases the control that they have over app assets.

More shoppable lookbooks

Case study: Using apps to bring multichannel to life

Considering that the average household owns 7.4 Internet devices, it’s not surprising that nearly four in ten transactions occur across multiple devices. Introducing multichannel features to your shopping app is one of the most effective…

Missguided launches Tinder-style shopping app

We’re excited to announce that Missguided, one of the UK’s largest fast fashion etailers, just launched its first transactional shopping app on the Poq app commerce platform. The app is fully transactional and offers a Tinder-style shopping feature…

App Commerce Insider: Five Major App Turn-Offs

How can retailers maximise engagement on their apps? We spoke to Nick Podmore, VP Partners at messaging and data network Donky, about how to supercharge app re-engagement. These are his five top tips for what you should avoid if you want an…