The three big app commerce trends for 2016

As the year comes to a close and after looking back at the main highlights in 2015, these are the three main app commerce trends we predict for 2016.

1. Loyalty goes omnichannel

Window shoppers placed 20% higher value app orders on Black Friday

House of Fraser used the Augmented Reality feature in its iOS app to launch shoppable windows across store locations in the UK and Ireland this Black Friday. We’re excited to be able to share some of the results of…

When do shoppers download apps?

Nearly half (46%) of the UK’s ecommerce transactions now come from mobile. We know apps outperform mobile websites in conversion rate, engagement and average order value. But retailers often ask: are enough shoppers going to download our app?

Six app commerce highlights of 2015

We’d like to take you through the key events in app commerce that took place over the past 12 months. These are the six game-changers of 2015 that you should know about:

#Mobilegeddon

The Poq Autumn ’15 Release: App marketing magic

For this release, we focused on enriching the app marketing possibilities that the Poq platform supports. We added cutting-edge tools that increase engagement and supercharge customer acquisition.

Engagement

Duvet driven revenue and other key Black Friday ’15 facts

This year’s Black Friday was truly mobile, with 47% of online traffic coming from mobile. As Retail Week reported, offering efficient mobile apps was vital for capitalising on the shopping surge. Many retailers kicked off their…

Black Friday predictions: commuter commerce will drive mobile revenue

Black Friday is set to become the UK’s biggest ever online shopping day. With 23% of overall shopping during peak trading expected to take place on mobile devices (read more about it in Adobe’s predictions)…