Product Development Distillery

Chapter 10 — Customer Needs IV: Outcomes

Continuing to expand on the Jobs to be Done framework, let’s…

Chapter 15 — Concept Selection

Killing your babies and selecting the right concepts to prototype.

Chapter 17 — Prototyping in Agile and Lean

Minimum Viable Products, Sprints, and other terms that will…

Chapter 12 — The Marketing Requirements Document

More Coming Soon

Product Development Distillery is a work-in-progress…

Chapter 8 — Customer Needs II: Design Thinking

Design Thinking is a human-centered approach to solving…

Chapter 11 — The Fuzzy Front End and Problem Definition

Chapter 21 — Product Development Post-Launch

Where you’re going, you don’t need roads, but you might…

Chapter 7 — Customer Needs Introduction

Yes, even more content on Customer Needs and Voice of the…