Why you need to hire a go-to-market (GTM) owner.

What is “Go-To-Market” and where does this sit in an organization?

As companies grow and scale…

When it’s time to hire a Product Marketing Manager

The Making of a Product Marketing Manager — Part 1

The value of a Product Marketer and the roles they play in various sales cycles.

Over the last several…

The Making of a Product Marketing Manager — Part 2

The similarities of playing goalie and commercializing a product

A Go-To-Market Launch Toolkit

A question that I get often is what a Go-To-Market process looks like. Many first time founders and even…

Good Product Marketer, Bad Product Marketer

The idea for this article came from a letter Ben Horowitz (from Andreessen Horowitz)…