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Public Relations and Marketing
Anything and everything about Public Relations and Marketing
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What’s in a name?
What’s in a name?
How I named my start-up.
David Sawyer
May 5, 2014
In PR, the world’s a-changing
In PR, the world’s a-changing
A personal look-back at the changes which have taken place in the public relations industry over the last 17 years
David Sawyer
May 1, 2014
Trust me, I’m a PR man
Trust me, I’m a PR man
A newly-hatched public relations start-up’s seven-point plan for establishing trust and credibility
David Sawyer
May 1, 2014
We need data in PR
We need data in PR
If creativity lets the PR industry down, then perhaps it’s time to bring data into the equation.
Hotwire
Apr 1, 2014
PR’s Little Strategy Problem
PR’s Little Strategy Problem
An industry’s ongoing challenge.
Kevin York
Mar 25, 2014
Crisis Management Monday: Alex Rodriguez
Crisis Management Monday: Alex Rodriguez
What did A-Rod do wrong? Can he bounce back?
Ian Shaw
Feb 10, 2014
Why nonsense ‘Blue Monday’ is still great for public relations
Why nonsense ‘Blue Monday’ is still great for public relations
Sometimes a new dog needs to learn old tricks
Will Hoyles
Jan 9, 2014
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