PaperLinks: making QR codes interactive

As QR codes are becoming more mainstream, Paperlinks recently launched a new way to engage consumers with them.

Typically, most QR codes lead to a web page. The Paperlinks app and QR codes open up a landing page with the company’s…

TED Talks: Daniel Kraft — Medicine’s future? There’s an app for that

At TEDxMaastricht, Daniel Kraft offers a fast-paced look at the next few years of innovations in medicine, powered by new tools, tests and apps that bring diagnostic information right to the patient’s bedside.

[ted id=1168]

Annoying Songs to Grab Your Attention?

When you’re trying to get the attention of your audience, does it matter if it’s positive or negative attention? As long as you’ve grabbed it right?

It all started with the Optimum Triple Play commercial…yea that one.

A beginner’s guide to landing pages

This article does a great job summarizing what it takes to create an effective landing page