PaperLinks: making QR codes interactive

As QR codes are becoming more mainstream, Paperlinks recently launched a new way to engage consumers with them.

Typically, most QR codes lead to a web page. The Paperlinks app and QR codes open up a landing page with the company’s…

TED Talks: Daniel Kraft — Medicine’s future? There’s an app for that

At TEDxMaastricht, Daniel Kraft offers a fast-paced look at the next few years of innovations in medicine, powered by new tools, tests and apps that bring diagnostic information right to the patient’s bedside.

[ted id=1168]

If these are balanced, let’s get tweeting

Pharma companies have become the experts in brevity — writing tiny, balanced messages for use in search engine marketing. Still, few brands have a Twitter feed. So, how can a tweet be balanced?

Happiness as an art form?

Did you know that the key to happiness may actually be an art form? Well sort of, the Dalai Lama and Howard Cutler have developed a series entitled “The Art of Happiness” that delves into the inner-workings of happiness and how to sustain it. Starting with the first book, the duo…

How cool, and rotten, is that!

In the past, a less than ideal review in the NY Times or the Daily News could make or break a movie. However, one may notice a certain website that has reviewing movies since 1995 has been popping up now on actual theatrical trailers for major studios. For the latest X-Men…