Does ‘Liking’ a Brand Drive User Loyalty?

This is a question I’ve had on my mind ever since the boom of social media. I have been looking for the inevitable trumpeting of success of a social media campaign having resulted in a significant increase in a company’s bottom line. I’m still looking but…

Should you send that Email?

In a world where clicking ‘send’ is far too easy, we all don’t normally give a second thought to sending hundreds of emails a day.

“I’m in the office now” — send — “Hey, did you go to Starbucks without me?” — send — “Hi, here’s the attachment I’ve sent to…

Kinect for Windows, now available

While the Kinect for Xbox 360 is designed for gaming, it also allows gesture and voice recognition in its main menu. Being able to talk to my television and navigate the menu screens with a wave of my hand has been more fun than expected.