The Hapifork is a “smart” fork that tracks how fast you’re eating and alerts you when you’re piling…
Forecast.io is an app for your mobile phone, but don’t go looking for it in the App…
When I first graduated college, people were always trying to give me career advice. Some of it was helpful, and some of it, for a lack of a better word, was useless. Knowing how and where to find good career advice can be a useful skill to…
We are still working from a 2011 draft guidance from the FDA for classifying when a smartphone app becomes a medical device. And while the official guidance isn’t expected until January 2014, the FDA has recently clarified their position. Read the eWeek article of the…
Let me set the scene: The client needs a new campaign, the pitch is tomorrow, you have a bunch of sharpened pencils and a blank page. You stare at the page waiting for an idea to jump out at you but nothing comes out. You sketch and erase, then sketch and erase some more. Time is…
The goal of targeted advertising is to get consumers to see advertisements that are most relevant to them. It used to be that companies would shape their targeted advertising strategies based solely on what customers like and don’t like…
