School of Content

Content strategy, management and marketing for SaaS and e-commerce companies.

Andreea Macoveiciuc in School of Content

Jun 28, 2022

Content Marketing Workflow Automation with Airtable, Google Drive and Zapier

Andreea Macoveiciuc in School of Content

Apr 21, 2020

A yellow van travelling through the mountains

Mapping content to the user journey: a practical example

What content types to choose for each stage &…

3 responses

Andreea Macoveiciuc in School of Content

May 13, 2020

What Should Be Included in a Content Strategy Document

Content strategy scope: areas it should cover

Andreea Macoveiciuc in School of Content

Mar 25, 2020

Content Personalization Prerequisites: The Content Model

You can’t have personalization without…

1 response

Andreea Macoveiciuc in School of Content

Mar 1, 2020

Submission guidelines

Process for becoming a School of Content contributor

Andreea Macoveiciuc in School of Content

Dec 14, 2022

Partner Program Setup for B2B SaaS Startups

For a growing SaaS startup in the B2B space, partners can…

1 response

Andreea Macoveiciuc in School of Content

May 6, 2020

Introducing the ACRE Content Marketing Framework

A strategy for large websites whose content isn’t…

Andreea Macoveiciuc in School of Content

Dec 23, 2023

How to send leads from LinkedIn lead gen forms to Hubspot

Quick LinkedIn — Hubspot integration guide

Andreea Macoveiciuc in School of Content

Jun 6, 2020

This Is How to Attract Leads From an Uneducated Audience

Shift from building awareness to commercial…

Andreea Macoveiciuc in School of Content

Aug 21, 2023

How to automate content creation with Airtable, Make.com and OpenAI’s API

1 response

About

School of Content

We focus on content strategy, management, and marketing, and share our knowledge through clearly-written, hands-on articles. We offer practical advice and we work mostly with companies in the SaaS, e-commerce, health and marketing niches.

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