Journalism

There are a lot of conversations on media trust — here’s why this one is a bit different

We’re diving deep into what social science scholarship tells us about the reasons behind trust-eroding behavior so…

Deceptive cadences in story- surprise and delight your audience

Great stories live just at the edge of…

Help the audience to enter the world of the story through narrative transportation

Beware the 'single story' - how we can frame master and counter narratives in stories

True stories also have to feel 'true' - verisimilitude in story

If the audience of the story is one of…

The audience is often the most important character in your story

Create room for your audience in the…

Use emotion with intention - we feel so much more than 'sad'

Emotions are a powerful evolutionary…

Science of Story Building: When you want better stories, look how you structure them and how you utilize universal…

A Foreword from Andy Goodman

Of course, I have to start with a story.

Why we need to understand how to build better stories — An Introduction