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SSB: Ignite
SSB: Trust
About
UF College of Journalism and Communications
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Media
Science of Story Building
What Science and Research Tells Us About Why Stories Work
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Matt Sheehan
in
Science of Story Building
Jul 2, 2018
There are a lot of conversations on media trust — here’s why this one is a bit different
We’re diving deep into what social science scholarship tells us about the reasons behind trust-eroding behavior so…
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22
2 responses
Ann Searight Christiano
in
Science of Story Building
May 10, 2018
Deceptive cadences in story- surprise and delight your audience
Great stories live just at the edge of…
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119
Annie Neimand, Ph.D.
in
Science of Story Building
May 10, 2018
Help the audience to enter the world of the story through narrative transportation
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152
1 response
Matt Sheehan
in
Science of Story Building
May 10, 2018
Beware the 'single story' - how we can frame master and counter narratives in stories
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230
6 responses
Matt Sheehan
in
Science of Story Building
May 10, 2018
True stories also have to feel 'true' - verisimilitude in story
If the audience of the story is one of…
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99
Ann Searight Christiano
in
Science of Story Building
May 10, 2018
The audience is often the most important character in your story
Create room for your audience in the…
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123
Ann Searight Christiano
in
Science of Story Building
May 10, 2018
Use emotion with intention - we feel so much more than 'sad'
Emotions are a powerful evolutionary…
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144
1 response
Matt Sheehan
in
Science of Story Building
May 10, 2018
Science of Story Building: When you want better stories, look how you structure them and how you utilize universal…
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106
Andrew Goodman
in
Science of Story Building
May 10, 2018
A Foreword from Andy Goodman
Of course, I have to start with a story.
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36
1 response
Matt Sheehan
in
Science of Story Building
May 10, 2018
Why we need to understand how to build better stories — An Introduction
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171