Digital Authority: Three Stages of Digital Marketing Strategy

We here at SMM believe that there are three basic approaches to marketing a brand: Marketing the past; marketing the present; and marketing the future. Each approach looks at how the customer interacts with the brand, and…

PR Tech Tool of the Week: TechNews and EventTrak

Global CMO Holiday Imperatives: 7 Strategic Holiday Insights

Big thanks to all of our clients, partners and friends for your participation in our global CMO survey!

Enjoy the findings,

Lora

Tech Tool of the Week: Twitter Counter

There’s no shortage of Twitter analytic tools vying for your attention and many of them…

The 12 Tips of Public Relations and Marketing

It’s the most wonderful time of the year! Happy Holidays from Scratch Marketing and Media. In the spirit of giving, my colleague Scarlett and I wanted to share 12 tips to end your 2015 PR and Marketing efforts with a bang.

How the Lessons of Harry Potter Can Guide You Through Public Relations

In the spirit of Halloween and in honor of the fact that I’m a total bookworm, I get to talk about Harry Potter and public relations all in one. The Harry Potter series has taught countless children and young…

Everything You Need To Know To Write a Press Release: Part 1

Why Write a Press Release

Ah! The Press Release, one of the oldest tools in the PR/Marketing kit. There are various reasons to write and distribute a press release. For our clients we…