Totally, I actually struggle to find an example of when a product doesn’t have some service connected with it, whether it is at the source of manufacturing, or wholesaling and distributing or into use.

I don’t see why not… you could argue that some of those things may be still fitting within self-service. A toothbrush could come with a 2xdaily visit from a tooth brusher :) would love to chat more about that one, I’m intrigued!

I would suggest those types of service descriptors are more meta in their definition and may highly influence then how one might create awareness or drive evaluation and acquisition, for example.

Great thoughts, would love to get into this with you (am in an airport, so may need to continue more later. With this point, if you think about a service in its entirety, these aspects/characteristics may need to be fulfilled before you even get into the framework that I’ve been exploring. Perhaps these are the gateway truths?

Charlotte, great! I look forward to hearing about it and hearing how it works for you. It is a living, breathing, changing understanding, so the more that work through it, the better!

I’m starting a Slack group to bring together people from around the world to share ideas around what the things might be. A bit of an…

Service as an object of design

Exploring the characteristics of services