A better way to mock services in Ember tests

Here at SimpleReach we’ve been using Ember.js as our client-side javascript framework since 2013. Through our continued use of ember we’ve invested more time into building a reliable, encompassing test suite. It speeds up development time while…

How to Use Data to Inform Your Content Strategy

The NBA scores an assist on content marketing — Branded content goes GIF — Publishers pick a lane on monetization

Conde Nast winning at video — No two publishers monetize alike — P&G’s agency moves

Kellogg’s goes all-in on video — More platform algorithm changes — Branded content benchmarks updated for May

Why Brands Should Invest in Branded Content

Over the past decade, brands have invested heavily in digital advertising formats like banner ads, ppc clicks, pre-roll ads and promoted posts across social media. These advertising mediums may be comfortable and familiar by now, but their impact is…

Sharpie inks a huge content deal — Square’s content moonshot — New branded content benchmarks for April 2018

Guess who the 4th biggest source of referral traffic on the internet is? — What Refinery29 and Barstool Sports have…

3 Must-Learn Lessons from Intel’s Content Strategy