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The Single Subject News Project

How To Grow & Monetize Online Audiences (especially the nonprofit + niche)

  • About
  • SEO
  • Email Newsletter
  • The Business Models Program at the Shorenstein Center
  • Welcome to the Single Subject News Project’s Blog!

    Welcome to the Single Subject News Project’s Blog!

    Hi there. My name is Emily, and I’m the research project manager for a project here at the Shorenstein Center on Media, Politics and Public…
    Go to the profile of Emily Roseman
    Emily Roseman
    Mar 19, 2018
    Quid pro quo(te): The rise of partnership journalism

    Quid pro quo(te): The rise of partnership journalism

    What newsrooms ask for (and receive) in partnerships with other news orgs
    Go to the profile of Caroline Porter
    Caroline Porter
    Jan 10, 2019
    Traffic Jam: SEO is driving clicks to these Nonprofit Newsrooms

    Traffic Jam: SEO is driving clicks to these Nonprofit Newsrooms

    Signs of success from our research on audience growth best practices — but additional questions remain
    Go to the profile of Emily Roseman
    Emily Roseman
    Dec 19, 2018
    Developing Tools for News

    Developing Tools for News

    How the Shorenstein Center Is Building an Email Newsletter Benchmarking Tool
    Go to the profile of William Henry Hakim
    William Henry Hakim
    Dec 18, 2018
    Introducing: The Email Newsletter Benchmarking Tool

    Introducing: The Email Newsletter Benchmarking Tool

    Hi there! My name is Hong Qu. I am the director of technology at the Shorenstein Center.
    Go to the profile of Hong Qu
    Hong Qu
    Nov 13, 2018
    Making a Newsletter: What happens before nonprofit newsrooms hit “send”?

    Making a Newsletter: What happens before nonprofit newsrooms hit “send”?

    The newsletter’s place in org charts is broadly TBD, mirroring the evolving (growing?) role of engagement in journalism.
    Go to the profile of Caroline Porter
    Caroline Porter
    Nov 8, 2018
    What Nonprofit Digital Newsrooms Need Next to Grow their Audience and Find Revenue

    What Nonprofit Digital Newsrooms Need Next to Grow their Audience and Find Revenue

    Our Single Subject News Project at the Shorenstein Center studies a cohort of nonprofit, topically-focused digital newsrooms with the aim…
    Go to the profile of Elizabeth Hansen
    Elizabeth Hansen
    Oct 31, 2018
    New research: Facebook Friends?

    New research: Facebook Friends?

    Hello there! Last week, the Single Subject News Project at the Shorenstein Center published a new paper on the impact of Facebook’s News…
    Go to the profile of Emily Roseman
    Emily Roseman
    Oct 29, 2018
    Our Collaborators: The News Revenue Hub

    Our Collaborators: The News Revenue Hub

    This post was co-authored by the News Revenue Hub and the Single Subject News Project team. Please see the News Revenue Hub’s blog for its…
    Go to the profile of Emily Roseman
    Emily Roseman
    Sep 12, 2018
    Four SEO Questions to Ask When You’re Co-Publishing with Another Newsroom

    Four SEO Questions to Ask When You’re Co-Publishing with Another Newsroom

    We’ve all seen it before — the sentence or short paragraph of text at the top of a major publisher’s site that announces the story below…
    Go to the profile of Kelly DeLay
    Kelly DeLay
    Sep 11, 2018
    We Scanned the Business Models for Local News Space. Here’s our full report.

    We Scanned the Business Models for Local News Space. Here’s our full report.

    The number of people employed in newspaper newsrooms has dropped by 23 percent in less than a decade. As newsrooms continue to close their…
    Go to the profile of Emily Roseman
    Emily Roseman
    Sep 6, 2018
    Headline Hoedowns and How The Texas Tribune Integrated SEO into Its Newsroom

    Headline Hoedowns and How The Texas Tribune Integrated SEO into Its Newsroom

    In our first SEO-related blog post, we looked at how single-subject news sites can optimize search engine tactics to raise their search…
    Go to the profile of Emily Roseman
    Emily Roseman
    Aug 14, 2018
    Five Reasons Why Nonprofit Media Should Ask Their Audience for Support via Email More Often

    Five Reasons Why Nonprofit Media Should Ask Their Audience for Support via Email More Often

    Last week I hosted a webinar for the Shorenstein Center’s Single Subject News Project and clients of the News Revenue Hub to highlight a…
    Go to the profile of Jesse Littlewood
    Jesse Littlewood
    Aug 7, 2018
    How local news outlets can build an online audience

    How local news outlets can build an online audience

    Winning strategies from our cohort of national, single subject outlets
    Go to the profile of Emily Roseman
    Emily Roseman
    Jul 24, 2018
    How to Retroactively Optimize Your Site’s Top Stories

    How to Retroactively Optimize Your Site’s Top Stories

    This is a sample step-by-step guide for how newsrooms can retroactively optimize top stories with a few SEO best practices, including…
    Go to the profile of Emily Roseman
    Emily Roseman
    Jul 18, 2018
    If You Build It, Will They Come?

    If You Build It, Will They Come?

    The News Revenue Hub and the Shorenstein Center at the Harvard Kennedy School recently released a playbook for how to launch a local…
    Go to the profile of News Revenue Hub
    News Revenue Hub
    Jun 22, 2018
    Optimizing for Audiences — SEO 101 for Nonprofit News

    Optimizing for Audiences — SEO 101 for Nonprofit News

    Too often, the production workflows in newsrooms prioritize a story’s content, while the smaller details that help determine a story’s…
    Go to the profile of Emily Roseman
    Emily Roseman
    Apr 9, 2018
    Six Lessons about Email and Audience Growth for Nonprofit News

    Six Lessons about Email and Audience Growth for Nonprofit News

    One of the best parts of the Single Subject News Project is when we get to take a break from conference calls, Zoom videos and Slack and…
    Go to the profile of Emily Roseman
    Emily Roseman
    Mar 29, 2018
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