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The Single Subject News Project

A research project of the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School. We study how nonprofit, single subject news sites can engage, grow and monetize their online audiences.

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Email Newsletters

Hong Qu in The Single Subject News Project

Nov 13, 2018

Introducing: The Email Newsletter Benchmarking Tool

Hi there! My name is Hong Qu. I am the director of…

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Caroline Porter in The Single Subject News Project

Nov 8, 2018

Making a Newsletter: What happens before nonprofit newsrooms hit “send”?

The newsletter’s place in org…

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Jesse Littlewood in The Single Subject News Project

Aug 7, 2018

Five Reasons Why Nonprofit Media Should Ask Their Audience for Support via Email More Often

Last week I hosted a webinar for the Shorenstein Center’s Single Subject News Project and clients of the News Revenue Hub to highlight a few of the key findings from the…

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Emily Roseman in The Single Subject News Project

Jul 24, 2018

How local news outlets can build an online audience

Winning strategies from our cohort of national…

Emily Roseman in The Single Subject News Project

Mar 29, 2018

Six Lessons about Email and Audience Growth for Nonprofit News

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