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Nonprofit News

The Single Subject News Project

A research project of the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School. We study how nonprofit, single subject news sites can engage, grow and monetize their online audiences.

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Nonprofit News

Emily Roseman in The Single Subject News Project

Dec 19, 2018

Traffic Jam: SEO is driving clicks to these Nonprofit Newsrooms

Signs of success from our research on…

William Henry Hakim in The Single Subject News Project

Dec 18, 2018

Developing Tools for News

How the Shorenstein Center Is Building an Email Newsletter Benchmarking Tool

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Elizabeth Hansen in The Single Subject News Project

Oct 31, 2018

What Nonprofit Digital Newsrooms Need Next to Grow their Audience and Find Revenue

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Emily Roseman in The Single Subject News Project

Oct 29, 2018

New research: Facebook Friends? The Impact of Facebook’s News Feed Algorithm Changes on Nonprofit Publishers

Emily Roseman in The Single Subject News Project

Sep 12, 2018

Our Collaborators: The News Revenue Hub

This post was co-authored by the News Revenue Hub and the Single Subject News Project…

Kelly DeLay in The Single Subject News Project

Sep 11, 2018

Four SEO Questions to Ask When You’re Co-Publishing with Another Newsroom

We’ve all seen it before — the sentence or short paragraph of text at the top of a major publisher’s site that announces the story below was produced by another newsroom.