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Welcome to the Single Subject News Project’s Blog!

Welcome to the Single Subject News Project’s Blog!

Hi there. My name is Emily, and I’m the research project manager for a project here at the Shorenstein Center on Media, Politics and Public…
Go to the profile of Emily Roseman
Emily Roseman
Quid pro quo(te): The rise of partnership journalism

Quid pro quo(te): The rise of partnership journalism

What newsrooms ask for (and receive) in partnerships with other news orgs
Go to the profile of Caroline Porter
Caroline Porter
Traffic Jam: SEO is driving clicks to these Nonprofit Newsrooms

Traffic Jam: SEO is driving clicks to these Nonprofit Newsrooms

Signs of success from our research on audience growth best practices — but additional questions remain
Go to the profile of Emily Roseman
Emily Roseman
Developing Tools for News

Developing Tools for News

How the Shorenstein Center Is Building an Email Newsletter Benchmarking Tool
Go to the profile of William Henry Hakim
William Henry Hakim
Introducing: The Email Newsletter Benchmarking Tool

Introducing: The Email Newsletter Benchmarking Tool

Hi there! My name is Hong Qu. I am the director of technology at the Shorenstein Center.
Go to the profile of Hong Qu
Hong Qu
Making a Newsletter: What happens before nonprofit newsrooms hit “send”?

Making a Newsletter: What happens before nonprofit newsrooms hit “send”?

The newsletter’s place in org charts is broadly TBD, mirroring the evolving (growing?) role of engagement in journalism.
Go to the profile of Caroline Porter
Caroline Porter
What Nonprofit Digital Newsrooms Need Next to Grow their Audience and Find Revenue

What Nonprofit Digital Newsrooms Need Next to Grow their Audience and Find Revenue

Our Single Subject News Project at the Shorenstein Center studies a cohort of nonprofit, topically-focused digital newsrooms with the aim…
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Elizabeth Hansen
New research: Facebook Friends?

New research: Facebook Friends?

Hello there! Last week, the Single Subject News Project at the Shorenstein Center published a new paper on the impact of Facebook’s News…
Go to the profile of Emily Roseman
Emily Roseman
Our Collaborators: The News Revenue Hub

Our Collaborators: The News Revenue Hub

This post was co-authored by the News Revenue Hub and the Single Subject News Project team. Please see the News Revenue Hub’s blog for its…
Go to the profile of Emily Roseman
Emily Roseman
Four SEO Questions to Ask When You’re Co-Publishing with Another Newsroom

Four SEO Questions to Ask When You’re Co-Publishing with Another Newsroom

We’ve all seen it before — the sentence or short paragraph of text at the top of a major publisher’s site that announces the story below…
Go to the profile of Kelly DeLay
Kelly DeLay
We Scanned the Business Models for Local News Space. Here’s our full report.

We Scanned the Business Models for Local News Space. Here’s our full report.

The number of people employed in newspaper newsrooms has dropped by 23 percent in less than a decade. As newsrooms continue to close their…
Go to the profile of Emily Roseman
Emily Roseman
Headline Hoedowns and How The Texas Tribune Integrated SEO into Its Newsroom

Headline Hoedowns and How The Texas Tribune Integrated SEO into Its Newsroom

In our first SEO-related blog post, we looked at how single-subject news sites can optimize search engine tactics to raise their search…
Go to the profile of Emily Roseman
Emily Roseman
Five Reasons Why Nonprofit Media Should Ask Their Audience for Support via Email More Often

Five Reasons Why Nonprofit Media Should Ask Their Audience for Support via Email More Often

Last week I hosted a webinar for the Shorenstein Center’s Single Subject News Project and clients of the News Revenue Hub to highlight a…
Go to the profile of Jesse Littlewood
Jesse Littlewood
How local news outlets can build an online audience

How local news outlets can build an online audience

Winning strategies from our cohort of national, single subject outlets
Go to the profile of Emily Roseman
Emily Roseman
How to Retroactively Optimize Your Site’s Top Stories

How to Retroactively Optimize Your Site’s Top Stories

This is a sample step-by-step guide for how newsrooms can retroactively optimize top stories with a few SEO best practices, including…
Go to the profile of Emily Roseman
Emily Roseman
If You Build It, Will They Come?

If You Build It, Will They Come?

The News Revenue Hub and the Shorenstein Center at the Harvard Kennedy School recently released a playbook for how to launch a local…
Go to the profile of News Revenue Hub
News Revenue Hub
Optimizing for Audiences — SEO 101 for Nonprofit News

Optimizing for Audiences — SEO 101 for Nonprofit News

Too often, the production workflows in newsrooms prioritize a story’s content, while the smaller details that help determine a story’s…
Go to the profile of Emily Roseman
Emily Roseman
Six Lessons about Email and Audience Growth for Nonprofit News

Six Lessons about Email and Audience Growth for Nonprofit News

One of the best parts of the Single Subject News Project is when we get to take a break from conference calls, Zoom videos and Slack and…
Go to the profile of Emily Roseman
Emily Roseman
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