Know your design ethics: deontological vs. utilitarian

Thinking with paper

One of the things I’m proudest of when I return to a project later is to see the client using post-its in their meetings…

The brick wall of digital ignorance

As our lives become more and more digital, a fundamental truth is often missed: you don’t see…

New metaphors in digital transformation

The early days of film are a fascinating time to look back at, if you want to see how a craft and technology developed. Mark Cousins “The Story of Film” series is a good place to start.

What the hell is this?

Have you ever had that itchy feeling that you were destined to do something but continually stuck in neutral? As John Lennon said: “Life is what happens to you while you’re busy making other plans.”

The most important thing I learned about presenting design

The remote post-it wall

I wouldn’t normally write a blog post promoting a single product, but I want to make an exception here because it’s…

Brute force marketing

This is my name for startups that fall into a dubious category: those that don’t survive because the users think the…

What’s the map of your competitive landscape?

Andy Dennis and I have started the process of learning Wardley mapping together with a bit of our downtime. If you haven’t heard of it, it’s a method of mapping the components of your business that produce customer value.

I came, I looked, I judged: I misunderstood.

A common mistake amongst designers (well, anyone, really) is to judge things based on aesthetics alone. The twitter-sphere is littered with snap judgements to a new product or website.