The brick wall of digital ignorance

As our lives become more and more digital, a fundamental truth is often missed: you don’t see…

What appears complex is often just bad

I’m staring at a bunch of slides or graphs. I keep looking, re-reading, searching for clarity.

Maybe I’ve missed something very important. The doubt goes on. I call someone for answers — perhaps I just don’t have the context?

“Design like you’re right, and test like you’re wrong.”

A car crash usability test

I don’t think he was illiterate. At least, I’m pretty sure he wasn’t. But then, the further into the user test…

The act of writing value propositions

Most of the elevator pitches I’ve ever read were clearly written by people who don’t do it often, are too close to the problem, and subsequently don’t work hard enough to make it crystal clear. It’s one of those mostly undervalued skills — writing a concise vision…

The is-ought problem in design

In my battles to help organisations deliver better things to the people they serve, one bit of fallacious thinking has consistently blocked the way.

David Hume observed this mental habit hundreds of years ago: it’s called the Is/Ought problem.

The uncomfortable state of unknowing

The brain is highly likely to crash hard when we start considering possibilities outside of the…

The joy and fatigue of trying new products

There’s a thing that we should probably all be doing as designers in the digital…

Transparent Future Phones

Something has really started to annoy me watching recent sci-fi on TV: the prevalence of transparent smartphones…