How to Improve Sales Close Rates

In order to improve sales close rates and drive up return on investment takes time, not to mention better use of sales resources. In selling, the ratio of leads that do not convert to sales may suggest that buyers are unconvinced that you are knowledgeable of the products…

Lead Generation Online

Lead generation online using the social networks and social media can pay dividends to almost any business. However generating sales leads online requires marketing support with content, whitepapers, case studies and promotional offers not to mention sales tools. In terms of sales time or…

Social Media Marketing Strategy

This is a seven step guide to creating a social media marketing strategy to reach more customers and drive greater on-line awareness for your brand or product. For a business to really capitalise from social media, it needs to build a clear strategy that takes into account…

How to Improve Lead Nurturing with Social Media

Sales and selling is changing rapidly; to improve the vital “lead nurturing” sales activity we have to learn the impact social media is having on business today. Lead nurturing is an often undervalued or even misunderstood sales activity in terms…

Sales Success Tactics

Sales success tactics is all about how to acquire more customers and grow the revenue or profit each customer brings into the business. One of the biggest challenges facing sales management is how do they increase the sales selling time. Sales people need to be active in productive sales…

Social Data in Sales

Social Data Trumps People in Sales

Today, big data and the use of social data in the sales process trumps people. The reality is that due to changing buying cycles, more educated buyers and the use of social media to source and inform, most sales managers if given…

Social Media Marketing Agency in Dublin,Ireland

Social Media Marketing Agency in Dublin,Ireland

The Bitter Business acts as a social media marketing agency where we can assist any company to maximise their social media strategy for…

Social Selling Tips of the Month

The importance of social selling in lead generation and the sales process continues to rise. For those new to social selling maybe this explanation might help “Social Selling is a process whereby sales professionals engage and build relationships with decision makers…

Content Marketing Done Right

Content marketing when done right can deliver exceptional results yet as many as 75% of marketing departments are doing content marketing the wrong way. One big and critical difference between content marketing and promotional marketing can be summed up in these two words…

Using Social Data to Leverage Generation C

One of the ways to grow your brand on social media is to use the huge amount of social data to target a new demographic. So, what about Generation C? Contrary to popular belief, Generation C is not some demographics in alphabetic order such as Y (people…