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Somia CX Thoughts

thoughts, inspirations, learnings, ideas, and anything to do with experience design, innovation, customer experience, user experience, service design, and design thinking

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Design Research

Anindya Fitriyanti in Somia CX Thoughts

Transect Walk for Research: What is It and How Did We Use It

Mateus Situmorang in Somia CX Thoughts

To Design is To Listen

Diving into design without genuinely understanding our users is like sailing…

Chin in Somia CX Thoughts

Key takeaways from UXMC 2023 (20th Edition) in Zaragoza

Dono Firman in Somia CX Thoughts

Electric Motorbike Adoption in Indonesia seen with HCD lens

Chelsea Effendi in Somia CX Thoughts

A Tale of a First Timer: Conducting Research in Your Non-Native Language

Michelle Natalie in Somia CX Thoughts

A Guide to do Remote Design Research Synthesis

You’ve finished the in-depth interview with all of your respondents and have…

Ukasyah Qodratillah Ananda Putra in Somia CX Thoughts

Takeaways from My First Human-Centered Indonesian Public Sector Project

Mateus Situmorang in Somia CX Thoughts

Simple Tips to Improve Your Design Research

Your design research is approaching. Can you do it better?

Ketut Sulistyawati in Somia CX Thoughts

IDI is not the answer for everything

Often times, in qualitative research we default our choice of research method to IDI or…

Kevin Tan in Somia CX Thoughts

In Seeking My Beautiful Death

One of the things I love about my job as an Experience Design Consultant is to have the opportunity to…