Often times, in qualitative research we default our choice of research method to IDI or…
Product development teams already know the importance of doing research, either an evaluative research like…
In my line of work, the word “Empathy” gets thrown out a lot. We all have quick and easy definition on what’s the meaning of the word. But what is it really? What is the true measure of empathy? We heard it just as often in seminars, public talks, and sometimes in our board meetings. But what…