Director, Jacob Rosenberg

Interview

This month we caught up with LA based Director, anthropologist, and collector of rare and optical artifacts, Jacob Rosenberg. We explore his thoughts on Los Angeles and his passions, skateboarding, film, and photography.

The Great LaCroix Convoix

One agency’s quest to rank all 13 flavors of LaCroix.

Is Optimism Dead?

What happens when yesterday seems better than tomorrow?

Capturing Time in a Bottle

Standard Time presents its first original product.

Is long the new short?

Musings on the current state of content.

Losing is Winning.

Positioning your brand never stops.

Positioning an agency is one of the hardest and most time consuming creative projects I’ve ever worked on. No matter what agency I’ve worked at, it’s an obsession that never stops. If we’re the experts of communication we have to have…

Getting your ass kicked?

There’s an app for that.

If you’ve ever been at the gym and not sure what to do next in your workout, you’ve probably thought about hiring a personal trainer. Here in Los Angeles, most personal trainers bill at the same hourly rate as a senior…

A Love Letter to Slack

A romance that began like so many other great romances in history–with a company-wide email.

After a ‘Promiscuous’ 2016, Do Agencies and Brands Need Their Own Tinder?

Chasing ‘bright and shiny’ forces assignment model to fore

“Thirty-five percent of agencies surveyed said a majority of their assignments…

The Rise of the @verified CMO

That little blue check mark. Who would’ve ever thought that it held such sway? Has it become the ultimate business card of the modern Chief Marketing Officer? The kind that would’ve made Patrick Bateman’s embossed typography make his head spin round and round because it looked…