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Surprise Marketing
Using the element surprise for awesome marketing
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$1 Impromptu Surprise
David Houston noticed a sign out the front of a car wash spruiking “Cheap Tuesday $15.” About half price. He took the offer. HOLD UP. HOLD…
Richard Eastes
Mar 4, 2015
Surprise Responsibility
Wayne Fowler says he was impressed with how front line staff were allowed to take full responsibility for customer service. He shares the…
Richard Eastes
Mar 4, 2015
Your email marketing is spam
Your email marketing is spam
Don’t look at me that way! I didn’t personally call it spam. I’m just saying what most customers are saying. 96% of email marketing is…
Richard Eastes
Feb 25, 2015
Latest
Time for a Vino
Time for a Vino
Naked Wines, an online wine shop in Australia sent their new customer, Kirsty a little something something in the mail. I’ll let Kirsty…
Richard Eastes
Feb 24, 2015
An Unreal surprise when subscription ends
An Unreal surprise when subscription ends
Richard enjoys making games as a hobby. He subscribed to Unreal Engine game development engine for $20 a month. It’s some of the best…
Richard Eastes
Feb 15, 2015
Uber Surprise
Uber Surprise
Uber understands surprise marketing.
Richard Eastes
Feb 15, 2015
Extreme Customer Service
Extreme Customer Service
Surprise Marketing can happen in every aspect of a business. Including customer service! Fastcocreate.com has some brilliant examples here
Richard Eastes
Jan 26, 2015
Free Cupcake
Free Cupcake
A coffee shop promoted a free cupcake with every coffee with a sign out the front. It kinda worked. Some people bought a coffee to get a…
Richard Eastes
Jan 26, 2015
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