Surprise Marketing

$1 Impromptu Surprise

David Houston noticed a sign out the front of a car wash spruiking “Cheap Tuesday $15.” About half price. He took the offer. HOLD UP. HOLD UP. That’s not very surprising is it? Well, there’s more to the story. Here’s the surprising bit that cost the company only $1. Over to you David…

Surprise Responsibility

Wayne Fowler says he was impressed with how front line staff were allowed to take full responsibility for customer service. He shares the story:

Hotel driver in regional Philippines heard my flight had been cancelled and I was being accommodated by the airline…

Your email marketing is spam

Don’t look at me that way! I didn’t personally call it spam. I’m just saying what most customers are saying…

Time for a Vino

Naked Wines, an online wine shop in Australia sent their new customer, Kirsty a little something something in the mail. I’ll let…

An Unreal surprise when subscription ends

Richard enjoys making games as a hobby. He subscribed to Unreal Engine game development…

Uber Surprise

Uber understands surprise marketing.