App Guides

User-Friendly Monetization Tip #3: Surprise Users With Rewards for No Reason

[:en]As we’ve been saying in our blog series on “User-Friendly App Monetization,” F2P app developers no longer have to choose between driving plenty of revenue and providing a top-notch user…

User-Friendly Monetization Tip #1: Allow Players to Boost or Extend Gameplay After Failure Moments

[:en]Many Free-to-Play game developers these days struggle to find the right balance between monetizing their users effectively and providing a great user…

Tapjoy Research: What Mobile Games Do People Play Most?

[:en]Last week, Tapjoy published a research report titled “The Changing Face of Mobile Gamers,” in which we examined the mindset, motivations, behaviors and demographics of those consumers playing mobile games today. Our goal was to…

Rewarded video ads improve app retention by 4X!

[:en]A major mobile gaming publisher based in San Francisco recently integrated Tapjoy’s rewarded video ads into its app and was surprised to find that player retention rates went up right away. Digging into its data, the company noticed that…

Developer Profile: DoubleTap Software

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Developer Profile: DoubleTap Software

When you’re a one-man shop already handling all the heavy lifting of developing a game — code, art, game design and marketing, at a minimum —…

How to Best Leverage the Holiday Install Rush

[:en]Each year, the holiday season brings with it an onslaught of consumption — from eating and drinking to media viewing and gift shopping. Why should mobile app installs be any exception? Like many other consumer behaviors, app installs surge…

Make Your Holiday Season Merrier With 20% Bonus Revenue

[:en]As you know, the holiday season is the biggest ad spending time of the year. Our data scientists have been hard at work to develop a formula that enables you to maximize revenue from that influx of spend. We have seen up to a…

Forbes: Mobile Gaming Has Gone Mainstream. Here’s How Brands Can Take Advantage

[:en]”Half of the entire U.S. population plays mobile games. And yet, recent research has shown that only 10% of people who play mobile games regularly consider themselves “gamers.” It’s no…