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Monetization Best Practices: 4 Ways to Make More Money from Rewarded Video

Monetization Best Practices: 4 Ways to Make More Money from Rewarded Video

Tapjoy’s recent Modern Mobile Gamer report confirmed what most publishers generally know to be true: that gamers overwhelmingly prefer opt…
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6 Ways Artificial Intelligence Can Drive Mobile Game Monetization & Engagement

6 Ways Artificial Intelligence Can Drive Mobile Game Monetization & Engagement

By Changsu Lee, SVP, Platforms at Tapjoy
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Paving the way for mobile at E3

Paving the way for mobile at E3

There’s no two ways about it: everybody knows E3 is traditionally a console show. And as 2017 demonstrated again, E3 continues to be…
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Tapjoy Announces Partnership with Atari

Tapjoy Announces Partnership with Atari

Tapjoy is excited to announce today that we’ve partnered with Atari, one of the world’s most recognized publishers and producers of…
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Maximum Impact Report Part IV: Offer Walls & app retention

Maximum Impact Report Part IV: Offer Walls & app retention

Offerwalls have long been a monetization method of choice for Free-to-Play (FTP) developers because they offer a simple, non-disruptive way…
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Part 1 of 2: The Future of Artificial Intelligence in App Monetization — Q&A with Changsu Lee

Part 1 of 2: The Future of Artificial Intelligence in App Monetization — Q&A with Changsu Lee

Previously the co-founder and CEO of Korea-based 5Rocks, a mobile analytics and automation platform that Tapjoy acquired in August of 2014…
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Maximum Impact Report Part III: Interstitial ads & app retention

Maximum Impact Report Part III: Interstitial ads & app retention

According to new findings from Tapjoy’s latest Maximum Impact Report, full screen interstitial (FSI) ads have a dramatic impact on user…
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