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Part 3 of 3: Rewarded Ads Can Increase User Retention by 76% or More

Part 3 of 3: Rewarded Ads Can Increase User Retention by 76% or More

Tapjoy’s newest Maximum Impact Report reveals that users who watched up to 5 videos in their first week had retention rates nearly 3x…
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Tapjoy
May 3, 2018
Part 2 of 3: Rewarded Ads Can Boost User Sessions By 89% or More

Part 2 of 3: Rewarded Ads Can Boost User Sessions By 89% or More

Tapjoy’s newest Maximum Impact Report revealed users who watched 20+ videos in their first two weeks doubled their average sessions over…
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Tapjoy
Apr 30, 2018
Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

Publishers Uncover the True Value in Users Who Complete More Rewarded Ads

Recent Tapjoy study reveals that as users complete more ads, they engage more, spend more, and are more likely to be an active user after…
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Tapjoy
Apr 20, 2018
Maximum Impact Report: Rewarded Ads Increase In-App Spend Up to 8x

Maximum Impact Report: Rewarded Ads Increase In-App Spend Up to 8x

Tapjoy’s newest report reveals the correlation between number of completed rewarded ads and elevated levels of engagement, retention and…
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Tapjoy
Apr 17, 2018
Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and…

Tapjoy Study Finds the More Ads an App User Completes, the Higher their Engagement, Retention and…

New ‘Maximum Impact Report’ finds that sessions, retention rates and spend all climb steadily as consumers complete greater amounts of…
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Tapjoy
Apr 17, 2018
Tapjoy Named #1 Ad Platform by eCPM Rank

Tapjoy Named #1 Ad Platform by eCPM Rank

Tenjin’s Ad Monetization Report names Tapjoy the #1 highest generating eCPM platform for publishers.
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Tapjoy
Mar 15, 2018
Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile…

Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile…

Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps
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Tapjoy
Mar 14, 2018
Tapjoy Mobile Champions: Jennifer Cho of Tapjoy

Tapjoy Mobile Champions: Jennifer Cho of Tapjoy

Tapjoy’s Jen Cho, Director of Account Management for our North American Developer Relations team, shares her thoughts on effective app…
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Tapjoy
Mar 6, 2018
4 Trends That Will Shape App Monetization in 2018

4 Trends That Will Shape App Monetization in 2018

Tapjoy’s SVP & GM Developer Relations, Ben Chen, shares his thoughts on the top 4 trends that will shape app monetization in the coming…
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Tapjoy
Mar 5, 2018
Ad Monetization Best Practices — Tip #6 to Increase Offerwall Revenue

Ad Monetization Best Practices — Tip #6 to Increase Offerwall Revenue

In the sixth and final installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how developers can employ custom exchange…
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Tapjoy
Feb 26, 2018
Ad Monetization Best Practices — Tip #5 to Increase Offerwall Revenue

Ad Monetization Best Practices — Tip #5 to Increase Offerwall Revenue

In the fifth installment of our ‘Ultimate Offerwall Guide’ blog series, we explore how Tapjoy makes it easy to custom-brand your offerwall…
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Tapjoy
Feb 23, 2018
Fyber Partners With Tapjoy to Launch Fyber FairBid

Fyber Partners With Tapjoy to Launch Fyber FairBid

Fyber partners with Tapjoy to launch the beta of FairBid, the world’s first mechanism to achieve a true state of in-app header bidding.
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Tapjoy
Feb 21, 2018
5 ways mobile games can avoid a sophomore slump

5 ways mobile games can avoid a sophomore slump

Tapjoy’s Ben Chen shares his best practices for maintaining mobile game success with VentureBeat.
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Tapjoy
Feb 20, 2018
Ad Monetization Best Practices — Tip #4 to Increase Offerwall Revenue

Ad Monetization Best Practices — Tip #4 to Increase Offerwall Revenue

In the fourth installment of our blog series, we explore how permanent currency sales work and how developers can use them to their…
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Tapjoy
Feb 9, 2018
Ad Monetization Best Practices — Tip #3 to Increase Offerwall Revenue

Ad Monetization Best Practices — Tip #3 to Increase Offerwall Revenue

In the third installment of our blog series, we explore how to use Tapjoy’s platform to easily implement currency sales that encourage…
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Tapjoy
Feb 6, 2018
Ad Monetization Best Practices — Tip #2 to Increase Offerwall Revenue

Ad Monetization Best Practices — Tip #2 to Increase Offerwall Revenue

In the second installment of our new blog series, we explore how to effectively employ segmentation and targeting to optimize the ad…
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Tapjoy
Feb 1, 2018
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