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Tapjoy Is Your Trusted Partner In Mobile Advertising And App Monetization

Tapjoy Is Your Trusted Partner In Mobile Advertising And App Monetization

In-app advertising is a crucial part of any comprehensive marketing strategy. Advertisers rely on it to deploy contextually relevant…
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Evan FP
May 22, 2019
Tapjoy Mobile Champions: Mike Lisavich of Tapjoy

Tapjoy Mobile Champions: Mike Lisavich of Tapjoy

Tapjoy’s Mike Lisavich, Group Product Manager, shared his thoughts on all things AI-based bidding, the role of creative in the outcome of…
Go to the profile of Tapjoy
Tapjoy
May 11, 2018
Tapjoy Mobile Champions: Tie Davidson of Tapjoy

Tapjoy Mobile Champions: Tie Davidson of Tapjoy

Tapjoy’s Tie Davidson, Senior Manager of Affiliate Sales, chats to us about the evolution of the industry, his advice for affiliate…
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Tapjoy
Mar 29, 2018
Part 2 of 2: Value Exchange Advertising, Interactive End Cards, & the End of Traditional Video Ads

Part 2 of 2: Value Exchange Advertising, Interactive End Cards, & the End of Traditional Video Ads

In part two of her guest blog series, Tapjoy VP National Brand Sales, Meghan McAdams, takes a closer look at how value exchange advertising…
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Tapjoy
Mar 21, 2018
Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile…

Tapjoy Announces Strongest Year Ever, Driven by Over 150 Percent Year-over-Year Growth in Mobile…

Finishes 2017 with five straight quarters of profitability; adds nearly 10,000 new apps
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Tapjoy
Mar 14, 2018
Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

Tapjoy Launches Interplay Studio, Designs Custom-Branded Mobile App Gaming Ads

Tapjoy CEO, Steve Wadsworth, chats to MediaPost about the launch of The Interplay™ Studio
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Tapjoy
Mar 12, 2018
Say hello to the Interplay™ Studio

Say hello to the Interplay™ Studio

Dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environments
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Tapjoy
Mar 12, 2018
Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming…

Tapjoy Launches the Interplay™ Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming…

Increases Click-Through Rates of video campaigns by 3–5X, adds an average of 30 seconds of engagement time through optimized Interactive…
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Tapjoy
Mar 12, 2018
Part 1 of 2: Best Practices for Buying In-App Ads in 2018

Part 1 of 2: Best Practices for Buying In-App Ads in 2018

Tapjoy VP Brand Sales, Meghan McAdams, shares 4 key tips advertisers and agencies should consider when buying in-app.
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Tapjoy
Mar 9, 2018
The Mobile Marketing Association Release Buyers Lexicon for Mobile Video

The Mobile Marketing Association Release Buyers Lexicon for Mobile Video

MMA’s newest report is a comprehensive guide designed to cut through the jargon and offer clarity for all facets of buying and selling…
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Tapjoy
Mar 2, 2018
Part 1 of 2: Mobile World Congress, Consumer Consent, and “Building a Better Future”

Part 1 of 2: Mobile World Congress, Consumer Consent, and “Building a Better Future”

With Mobile World Congress upon us, Tapjoy’s VP EMEA, Andy Chandler, guest blogs on the theme of this year’s conference– “Building a Better…
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Tapjoy
Feb 27, 2018
Tapjoy Mobile Champions: Harry Wilkins of MediaMath

Tapjoy Mobile Champions: Harry Wilkins of MediaMath

In the latest edition of Mobile Champions, we chat with Harry Wilkins of MediaMath about all things programmatic, fraud prevention, and the…
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Tapjoy
Feb 22, 2018
Tapjoy Recognized As One of the Most Secure Mobile Ad Networks

Tapjoy Recognized As One of the Most Secure Mobile Ad Networks

Singular releases new ROI Index, names Tapjoy among the top 15 best-performing media sources.
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Tapjoy
Feb 14, 2018
Mobile Game Marketers Share Video Ad Strategies for 2018

Mobile Game Marketers Share Video Ad Strategies for 2018

What are the emerging video ad formats that mobile game publishers should be aware of this year? Tapjoy’s Sarah Chafer chats to [a]list…
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Tapjoy
Feb 14, 2018
Enhanced Digital Measurement Finally Lets Brand Advertisers Become Performance Marketers

Enhanced Digital Measurement Finally Lets Brand Advertisers Become Performance Marketers

Tapjoy’s Steve Wadsworth shares his thoughts on the evolution of digital measurement — and what that means for brand advertisers — with…
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Tapjoy
Jan 17, 2018
2018 Predictions for Mobile Advertisers: Shifts in Buying, Creative and Technology

2018 Predictions for Mobile Advertisers: Shifts in Buying, Creative and Technology

What does 2018 hold for mobile advertisers? We predict major trends for upcoming year.
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Tapjoy
Dec 20, 2017
2017 Tapvent Calendar: Day 3

2017 Tapvent Calendar: Day 3

What’s behind door number 3? Find out for the chance to win a holiday gift card.
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Tapjoy
Dec 20, 2017
2017 Tapvent Calendar: Day 2

2017 Tapvent Calendar: Day 2

Enter to win a holiday gift card: Answer the question behind door two!
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Tapjoy
Dec 19, 2017
2017 Tapvent Calendar: Day 1

2017 Tapvent Calendar: Day 1

What lies behind door one? Open the Tapvent Calendar for the chance to win.
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Tapjoy
Dec 18, 2017
The Modern Mobile Gamer: A Marketer’s Guide to Holiday Gaming Trends

The Modern Mobile Gamer: A Marketer’s Guide to Holiday Gaming Trends

In a survey of over 20,000 consumers worldwide, Tapjoy’s latest study explores projected mobile gaming trends and behaviors for the 2017…
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Tapjoy
Nov 16, 2017
Mobile Gamers Expect to Install and Play More Games This Holiday Season, Tapjoy Research Finds

Mobile Gamers Expect to Install and Play More Games This Holiday Season, Tapjoy Research Finds

Three-quarters of mobile gamers say they are likely to download a new game during the holidays; a majority are also more likely to engage…
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Tapjoy
Nov 16, 2017
Rewarded Advertising: Unlocking Premium Content within the Programmatic Ecosystem

Rewarded Advertising: Unlocking Premium Content within the Programmatic Ecosystem

Guest blog by Steve Smelt, Tapjoy Global Director, Programmatic
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Tapjoy
Oct 24, 2017
Mobile Champions: Vizeum & Fox Studios

Mobile Champions: Vizeum & Fox Studios

The Value of Rewarded Ads for Entertainment Brands: Q&A with Vizeum’s Izzy Hedges
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Tapjoy
Oct 24, 2017
Tapjoy Launches Interactive End Cards, Enabling Brands to Influence, Engage and Convert Audiences…

Tapjoy Launches Interactive End Cards, Enabling Brands to Influence, Engage and Convert Audiences…

20th Century Fox taps Interactive End Cards to drive four percent click-through rates for campaign promoting “War for the Planet of the…
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Tapjoy
Oct 18, 2017
Tapjoy Mobile Champions: Random Logic

Tapjoy Mobile Champions: Random Logic

This month, we’re excited this month to introduce Tapjoy Mobile Champions – a new series that shines a spotlight on our publisher and…
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Tapjoy
Oct 5, 2017
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