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Everything You Wanted To Know About Rewarded Video Ads But Were Afraid To Ask

Everything You Wanted To Know About Rewarded Video Ads But Were Afraid To Ask

This week, we’re excited to share a guest blog penned by Marne Litfin, content manager for Adjust. Tapjoy recently partnered with Adjust to…
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Tapjoy
Mobile leaders discuss value of rewarded ads at Casual Connect

Mobile leaders discuss value of rewarded ads at Casual Connect

EA, Kongregate, Hothead & Concrete explain why rewarded model works for publishers, advertisers
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Tapjoy
AppsFlyer: Tapjoy CEO on the Challenge of Transparency in Programmatic Advertising

AppsFlyer: Tapjoy CEO on the Challenge of Transparency in Programmatic Advertising

A View From Above: Conversations with CEOs
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Tapjoy
Tapjoy announces 600M mobile reach, 107% YOY growth in video views

Tapjoy announces 600M mobile reach, 107% YOY growth in video views

Adds thousands of new apps from SEGA, Miniclip, Zynga, Atari and other leading publishers
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Tapjoy
Tapjoy In The News: Cannes’ Festival of Creativity is the Cradle of MarTech Innovation

Tapjoy In The News: Cannes’ Festival of Creativity is the Cradle of MarTech Innovation

Our very own VP of Marketing, Emily McInerney, was featured in MarTech Series’s Cannes roundup!
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Tapjoy
Tapjoy In The News: 8 Things To Know About The Future Of Media In Japan

Tapjoy In The News: 8 Things To Know About The Future Of Media In Japan

“In-app advertising will be a major driver of mobile growth. Mobile advertising in Japan is already worth $3.5 billion, but is set to grow…
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Tapjoy
Monetization Best Practices: 4 Ways to Make More Money from Rewarded Video

Monetization Best Practices: 4 Ways to Make More Money from Rewarded Video

Tapjoy’s recent Modern Mobile Gamer report confirmed what most publishers generally know to be true: that gamers overwhelmingly prefer opt…
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Tapjoy
Part 2 of 2: The Future of Artificial Intelligence in Mobile Advertising — Q&A with Yohan Chin

Part 2 of 2: The Future of Artificial Intelligence in Mobile Advertising — Q&A with Yohan Chin

Here at Tapjoy, we use Artificial Intelligence and Machine Learning to help make mobile advertising more rewarding and impactful for all…
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Tapjoy
Advertising Best Practices: How to Engage the Modern Mobile Gamer

Advertising Best Practices: How to Engage the Modern Mobile Gamer

Last week, Tapjoy revealed its latest research report, titled “The Modern Mobile Gamer: Advertising Preferences Revealed.” The report…
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Tapjoy
Mobile Gamers Prefer Rewarded Ads By 4-to-1 Margin, Tapjoy Research Finds

Mobile Gamers Prefer Rewarded Ads By 4-to-1 Margin, Tapjoy Research Finds

Three-quarters of mobile gamers say they are likely to watch rewarded videos when offered the chance
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Tapjoy
Modern Mobile Gamers and the Rise of Rewarded Advertising

Modern Mobile Gamers and the Rise of Rewarded Advertising

By Shannon Jessup, CRO, Tapjoy
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Tapjoy
VentureBeat Exclusive: Tapjoy says rewarded ads improve mobile app loyalty by 4X

VentureBeat Exclusive: Tapjoy says rewarded ads improve mobile app loyalty by 4X

“Tapjoy said a new study shows that rewarded advertising helps app developers keep users engaged longer.
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Tapjoy
Product Update: Introducing Publisher-Level Reporting

Product Update: Introducing Publisher-Level Reporting

If you’re a publisher with multiple apps, it’s imperative to get a top-level overview of how all of your apps are performing from a growth…
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Tapjoy
Tapjoy Partners with Moat to Measure Video Ad Performance; Finds High Viewability and Engagement…

Tapjoy Partners with Moat to Measure Video Ad Performance; Finds High Viewability and Engagement…

Brands gain additional insight into attention and viewability performance for video ads across Tapjoy’s mobile gaming apps
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Tapjoy
Gaming is Great for Brand Safety, But Brand Safety is No Game

Gaming is Great for Brand Safety, But Brand Safety is No Game

By Erik Wright, Programmatic Business Development Manager
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Tapjoy
Tapjoy Partners with Industry Leaders to Bring Sophisticated User Level Segmentation and Predictive…

Tapjoy Partners with Industry Leaders to Bring Sophisticated User Level Segmentation and Predictive…

Originally posted: March 2016
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Tapjoy
What Exactly Is the Tapjoy Maximum Impact Platform™?

What Exactly Is the Tapjoy Maximum Impact Platform™?

Notice anything new about us? No, we didn’t get a haircut. We launched a new website recently, complete with a fresh redesign and brand new…
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Tapjoy

Three Ways to Integrate Rewarded Videos Into Your App

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Tapjoy

Tapjoy Research: When Do People Play Mobile Games?

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Tapjoy

User-Friendly Monetization Tip #2: Conduct Currency Sales and IAP Promotions

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Tapjoy
Introducing Offerwall Plus, The Next Generation Of Offerwalls

Introducing Offerwall Plus, The Next Generation Of Offerwalls

Tapjoy pioneered the mobile offerwall in 2010, when we ported our industry-leading monetization unit from Facebook and the web to iOS (and…
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Adam Widener

Introducing Offerwall Plus, the Next Generation of Offerwalls

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Tapjoy

Tapjoy Research: What Mobile Games Do People Play Most?

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Tapjoy

Tapjoy Research: Who Is Playing Mobile Games?

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Tapjoy

Tapjoy Private Exchange Delivers 82%+ Video Completion Rates, 4.4% Post-Video Click Through Rates

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