For centuries, philosophers have been asking what happens when a tree falls in a forest and nobody’s around to hear…
[:en]As we’ve been saying in our blog series on “User-Friendly App Monetization,” F2P app developers no longer have to choose between driving plenty of revenue and providing a top-notch user…
[:en]Last week, Tapjoy published a research report titled “The Changing Face of Mobile Gamers,” in which we examined the mindset, motivations, behaviors and demographics of those consumers playing mobile games today. Our goal was to…
[:en]A major mobile gaming publisher based in San Francisco recently integrated Tapjoy’s rewarded video ads into its app and was surprised to find that player retention rates went up right away. Digging into its data, the company noticed that…
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There are nearly 2 billion mobile gamers throughout the world, according to market research firm Newzoo, with more than half of the US population and nearly 70% of the country’s smartphone owners playing some type of…
Last May, we announced our partnership with Rubicon Project and the launch of the Tapjoy Private Exchange, the world’s largest…
When you’re a one-man shop already handling all the heavy lifting of developing a game — code, art, game design and marketing, at a minimum —…
[:en]Each year, the holiday season brings with it an onslaught of consumption — from eating and drinking to media viewing and gift shopping. Why should mobile app installs be any exception? Like many other consumer behaviors, app installs surge…
[:en]As you know, the holiday season is the biggest ad spending time of the year. Our data scientists have been hard at work to develop a formula that enables you to maximize revenue from that influx of spend. We have seen up to a…
[:en]”Half of the entire U.S. population plays mobile games. And yet, recent research has shown that only 10% of people who play mobile games regularly consider themselves “gamers.” It’s no…