Developer Insights

Three Ways to Integrate Rewarded Videos Into Your App

[:en]The mobile video ad market is big and getting bigger every day as advertisers look for the most effective way to get their message in front of mass consumer audiences. While US advertisers spent $4.35 billion on mobile video ads in…

User-Friendly Monetization Tip #3: Surprise Users With Rewards for No Reason

[:en]As we’ve been saying in our blog series on “User-Friendly App Monetization,” F2P app developers no longer have to choose between driving plenty of revenue and providing a top-notch user…

Introducing Offerwall Plus, The Next Generation Of Offerwalls

Introducing Offerwall Plus, the Next Generation of Offerwalls

[:en]

Tapjoy pioneered the mobile offerwall in 2010, when we ported our industry-leading monetization unit from Facebook and the web to iOS (and soon to follow, Android). We have continued to refine…

User-Friendly Monetization Tip #1: Allow Players to Boost or Extend Gameplay After Failure Moments

[:en]Many Free-to-Play game developers these days struggle to find the right balance between monetizing their users effectively and providing a great user…

Tapjoy Research: What Mobile Games Do People Play Most?

[:en]Last week, Tapjoy published a research report titled “The Changing Face of Mobile Gamers,” in which we examined the mindset, motivations, behaviors and demographics of those consumers playing mobile games today. Our goal was to…

Rewarded video ads improve app retention by 4X!

[:en]A major mobile gaming publisher based in San Francisco recently integrated Tapjoy’s rewarded video ads into its app and was surprised to find that player retention rates went up right away. Digging into its data, the company noticed that…

Tapjoy Talks Ad Monetization and Global Distribution at G-STAR

[:en]One of the gaming industry’s preeminent events got even bigger recently when the G-STAR conference took place in Busan, Korea. 653 companies from 35 countries all over the world took part in this year’s event, hosted…

Make Your Holiday Season Merrier With 20% Bonus Revenue

[:en]As you know, the holiday season is the biggest ad spending time of the year. Our data scientists have been hard at work to develop a formula that enables you to maximize revenue from that influx of spend. We have seen up to a…