[:en]The mobile video ad market is big and getting bigger every day as advertisers look for the most effective way to get their message in front of mass consumer audiences. While US advertisers spent $4.35 billion on mobile video ads in…

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Feb 16, 2017

User-Friendly Monetization Tip #3: Surprise Users With Rewards for No Reason

[:en]As we’ve been saying in our blog series on “User-Friendly App Monetization,” F2P app developers no longer have to choose between driving plenty of revenue and providing a top-notch user…

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Feb 9, 2017

Tapjoy Research: When Do People Play Mobile Games?

[:en]A recent Accenture study found that 87% of consumers use a mobile device while watching TV, and we now know that many of those consumers are using their second screen to play mobile games.

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Feb 7, 2017

Introducing Offerwall Plus, the Next Generation of Offerwalls

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Tapjoy pioneered the mobile offerwall in 2010, when we ported our industry-leading monetization unit from Facebook and the web to iOS (and soon to follow, Android). We have continued to refine…

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Jan 30, 2017

User-Friendly Monetization Tip #1: Allow Players to Boost or Extend Gameplay After Failure Moments

[:en]Many Free-to-Play game developers these days struggle to find the right balance between monetizing their users effectively and providing a great user…

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Oct 27, 2016

Mobile Games Forum 2016: Next Gen User Acquisition Strategies

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Last week in Seattle, the Tapjoy team visited the Mobile Games Forum, a widely-attended event that’s now in its 13th year. This year’s MGF was even better than ever, hosting experts from major…

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Oct 11, 2016

Most Gamers Don’t Consider Themselves A Gamer

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If you’re one of the 180 million adults in the U.S. that play games on a mobile device, you probably play them very frequently — maybe even more than you realize. The majority of people that play games on their mobile…

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Sep 26, 2016

TOKYO GAME SHOW 2016 RECAP: Apps, Monetization Tools and Famous Comedians!

[:en]Tokyo Game Show is typically one of the largest annual conventions in the gaming industry, and this year’s event was no different. Big brands like SEGA, BANDAI NAMCO Entertainment and Capcom had a…

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Jul 29, 2016

Casual Connect Wrap Up: Hats, Parties and Demo’s Galore!

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Another fantastic Casual Connect took place last week in San Francisco, bringing together an incredible collection of some of the best and brightest minds in the gaming industry.