Mobile Devices

User-Friendly Monetization Tip #3: Surprise Users With Rewards for No Reason

[:en]As we’ve been saying in our blog series on “User-Friendly App Monetization,” F2P app developers no longer have to choose between driving plenty of revenue and providing a top-notch user…

Introducing Offerwall Plus, the Next Generation of Offerwalls

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Tapjoy pioneered the mobile offerwall in 2010, when we ported our industry-leading monetization unit from Facebook and the web to iOS (and soon to follow, Android). We have continued to refine…

User-Friendly Monetization Tip #1: Allow Players to Boost or Extend Gameplay After Failure Moments

[:en]Many Free-to-Play game developers these days struggle to find the right balance between monetizing their users effectively and providing a great user…

Tapjoy Takes On Fraud

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We value transparency, and we take fraud very seriously. We recently partnered with adjust, a business intelligence platform for mobile apps, and other like-minded companies who are taking a serious stance against mobile performance fraud. Please see a…

Tapjoy Talks Ad Monetization and Global Distribution at G-STAR

[:en]One of the gaming industry’s preeminent events got even bigger recently when the G-STAR conference took place in Busan, Korea. 653 companies from 35 countries all over the world took part in this year’s event, hosted…

メインストリームとなったモバイル・ゲーム：ブランドにとっての活用方法

[:en]今や米国の全人口の半数がモバイル・ゲームで遊んでいます。それにも拘らず最近の調査によると「ゲーマー」と自覚しているのはその10%のみであるとのことです。ブランド企業のマーケターが少なくとも最近までこれらゲーマーをその対象と考えて来なかったことに驚きはありません。

これまでマーケターはモバイルのメディア戦略を考える際モバイル・ゲームの重要性を見逃し、ソーシャル・メディア、メッセージ・アプリ、またはその他のメインストリームの媒体を好んで来ました。しかし2016年になってこの風向…

Forbes: Mobile Gaming Has Gone Mainstream. Here’s How Brands Can Take Advantage

[:en]”Half of the entire U.S. population plays mobile games. And yet, recent research has shown that only 10% of people who play mobile games regularly consider themselves “gamers.” It’s no…

Want To Earn Up To 2x This Weekend? Set Up A Currency Sale

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Q4 is the biggest ad spending quarter of the year. To capitalize on that influx of holiday spend from advertisers, we recommend participating in the Tapjoy Q4 Currency Sales. We’ve historically…

TOKYO GAME SHOW 2016 RECAP: Apps, Monetization Tools and Famous Comedians!

[:en]Tokyo Game Show is typically one of the largest annual conventions in the gaming industry, and this year’s event was no different. Big brands like SEGA, BANDAI NAMCO Entertainment and Capcom had a…