Tapjoy Advertisers Blog

Tapjoy Takes On Fraud

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We value transparency, and we take fraud very seriously. We recently partnered with adjust, a business intelligence platform for mobile apps, and other like-minded companies who are taking a serious stance against mobile performance fraud. Please see a…

メインストリームとなったモバイル・ゲーム：ブランドにとっての活用方法

[:en]今や米国の全人口の半数がモバイル・ゲームで遊んでいます。それにも拘らず最近の調査によると「ゲーマー」と自覚しているのはその10%のみであるとのことです。ブランド企業のマーケターが少なくとも最近までこれらゲーマーをその対象と考えて来なかったことに驚きはありません。

これまでマーケターはモバイルのメディア戦略を考える際モバイル・ゲームの重要性を見逃し、ソーシャル・メディア、メッセージ・アプリ、またはその他のメインストリームの媒体を好んで来ました。しかし2016年になってこの風向…

Q4 Power Weekends: Leverage the Biggest Weekends of the Year

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Halloween is right around the corner, and you can already feel the excitement in the air as the holiday season begins to ramp up. For marketers, the start of autumn brings a different type of…

TOKYO GAME SHOW 2016 RECAP: Apps, Monetization Tools and Famous Comedians!

[:en]Tokyo Game Show is typically one of the largest annual conventions in the gaming industry, and this year’s event was no different. Big brands like SEGA, BANDAI NAMCO Entertainment and Capcom had a…

See you at DMEXCO!

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Are you going to DMEXCO in Cologne, Germany this year?

This event brings 50,000+ visitors and 950+ exhibitors together to discuss and experience the latest digital marketing technology.

MOTHER’S DAY CURRENCY SALE — LIVE NOW!!

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Everyone gets flowers…we decided to thank Mom a little differently! The Tapjoy Currency Sale is now live for Mother’s Day Weekend! See who’s participating below.

Tapjoy Picks Rubicon Project As Exclusive Launch Partner For Tapjoy Private Exchange

[:en]Big news today! We are very excited to announce that for the first time ever, our premium video will be accessible programmatically. Rubicon Project is our exclusive launch…