Tapjoy Developers Blog

Tapjoy Takes On Fraud

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We value transparency, and we take fraud very seriously. We recently partnered with adjust, a business intelligence platform for mobile apps, and other like-minded companies who are taking a serious stance against mobile performance fraud. Please see a…

メインストリームとなったモバイル・ゲーム：ブランドにとっての活用方法

[:en]今や米国の全人口の半数がモバイル・ゲームで遊んでいます。それにも拘らず最近の調査によると「ゲーマー」と自覚しているのはその10%のみであるとのことです。ブランド企業のマーケターが少なくとも最近までこれらゲーマーをその対象と考えて来なかったことに驚きはありません。

これまでマーケターはモバイルのメディア戦略を考える際モバイル・ゲームの重要性を見逃し、ソーシャル・メディア、メッセージ・アプリ、またはその他のメインストリームの媒体を好んで来ました。しかし2016年になってこの風向…

Want To Earn Up To 2x This Weekend? Set Up A Currency Sale

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Q4 is the biggest ad spending quarter of the year. To capitalize on that influx of holiday spend from advertisers, we recommend participating in the Tapjoy Q4 Currency Sales. We’ve historically…

Q4 Power Weekends: Leverage the Biggest Weekends of the Year

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Halloween is right around the corner, and you can already feel the excitement in the air as the holiday season begins to ramp up. For marketers, the start of autumn brings a different type of…

TAPJOY & SEPHORA HELP DAILY CELEBRITY CROSSWORD HAVE ITS BEST WEEKEND EVER

[:en]PuzzleSocial recently turned to Tapjoy to help generate incremental revenue for its hit game, Daily Celebrity Crossword™. Through a combination of a Sephora-branded Puzzle, Rich Media Campaigns and…

MOTHER’S DAY CURRENCY SALE — LIVE NOW!!

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Everyone gets flowers…we decided to thank Mom a little differently! The Tapjoy Currency Sale is now live for Mother’s Day Weekend! See who’s participating below.

Breakthrough Strategies for Mobile Marketing Automation — Tapjoy White Paper

[:en]App development is big business. Gartner predicts that developers will make $77 billion in the year 2017. And yet, as big as that number sounds, what’s truly remarkable is that nearly every app…

The Most Underrated App Metrics For Game Developers

Let’s face it — the number of reports available to help you measure the health and effectiveness of your mobile application is enough to make your head spin. Whether you’re tracking the user acquisition, engagement, retention or…