Musings On New Communications

Mistrust Is Fueling Online Communications

The (anyway irrational) hope, web and social media would lead auto-magically to more…

End the Creativity Intoxication of PR

It’s a modern myth in the communications industry that being loud and exceptional is the…

What Shapes Communications Today

The Changes That Determine How We Build Creative and Efficient…

Native Advertising Sucks. Content Marketing Fails.
PR Is It.

Indeed. In theory it’s a smart idea, this native advertising thingy. And it’s true in a way. As is the idea of content marketing.

Five Big Trends for Digital Communications in 2015

Observations on five things we should watch to be…

Tears of Anger

I was angry when I saw the derailing against the great Emma Watson speech at the…

Living Apart Together 

A New Family Dynamic

7 Tips For Writing A Press Release That Won’t Generate Coverage

It’s not that hard, really

Entrepreneurial Advice Nobody Gives You

You just have to go on a journey. Vital lessons every…