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Go to the profile of Wolfgang Luenenbuerger
Wolfgang Luenenbuerger in Musings On New Communications

Ephemeral Media Is Not Ephemeral

Isn’t it funny in a way? Something ephemeral that looks like it’s here to stay? This is the case with…

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Go to the profile of Wolfgang Luenenbuerger
Wolfgang Luenenbuerger in Musings On New Communications

Five Big Trends for Digital Communications in 2015

Observations on five things we should watch to be…

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Go to the profile of Wolfgang Luenenbuerger
Wolfgang Luenenbuerger in Musings On New Communications

What Shapes Communications Today

The Changes That Determine How We Build Creative and Efficient…

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Go to the profile of Wolfgang Luenenbuerger
Wolfgang Luenenbuerger in Musings On New Communications

Native Advertising Sucks. Content Marketing Fails.
PR Is It.

Indeed. In theory it’s a smart idea, this native advertising thingy. And it’s true in a way. As is the idea of content marketing.

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Musings On New Communications
Musings On New Communications
Thoughts on new communications that follow real people’s behaviors. What changes now? How could we as an industry react?
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