The short game is when you write a book, put it on Amazon and expect people who’ve never heard of you to buy it.
Or when you make an online course and put it on Udemy.
Why are some people able to sell thousands of ebooks for $15 while others are struggling to sell just a few copies for 99 cents?
Why are some people selling online courses for hundreds of dollars while others are struggling to sell courses for just $10?
Maybe you know this…
You see someone post something on social media that has a ton of interaction going on and then you go like, “man she’s living the life.”
Or “man she’s selling tons of stuff.”
So the other day someone said that my profile picture isn’t high resolution.
And that someone who gives other people advice on personal branding needs this kind of stuff…
And you know what?
A lot of people out there are asking about the ROI of content.
“Is it even worth it to produce so much content?”
If someone followed you on Twitter that means that they want to read your stuff on Twitter.
If someone followed you on Facebook that means they want to consume your stuff on Facebook.
I see and hear it on all sorts of platforms over and over again
People want to get paid for the stuff they write.
Platforms like Medium for example.
Being a practitioner is hard.
The only thing that’s harder than being a practitioner is to become a practitioner.
Simply because you have to spend months and months figuring stuff out.
We live in amazing times.
With just a few clicks of a few buttons you can potentially reach everyone on this planet.
Everybody is talking about Medium.
It’s been around for a few years now.
I know what you might be thinking right now.