This blog was updated on June 22nd, 2018.

No Contacts? No Problem.

With the shift to Account Based Outbound (ABO) taking place, I’m reminded of the times where it wasn’t even a thought in my mind. I’ll admit I fell into a rut, just like many SDRs do, where all I cared about was…

Where’s Waldo?

You’ve got a list of contacts and companies, great! But where do you begin? Finding the right prospects within your accounts can be like finding Waldo in a “Where’s Waldo?” book. Follow these steps to learn how to more efficiently target the right people within your accounts, and how to repeat that…