10X not 10%

Google has a mantra of “10x — not 10%” which, in its essence, boils down to: Make things which are ten times better than the status quo, not just incrementally better by a mere 10%.

It’s funny — “10X — not 10%” is just another way of saying “Superior Products Matter”. Which is…

Three Hundred / Commit — Part 2

We made it. Together we just crossed the three hundred posts mark for The Heretic! We did so in less than a year (the first email was sent out on November 19th to fewer than twenty people).

Building A Cathedral

You know how long it took to build the Empire State Building?

Four hundred and ten days.

It’s ironic that it takes most companies longer than that to build and release their product.

Let’s Talk About Pitching

Let’s get serious for a moment: You’re getting ready to apply for funding. Be it from an angel, a VC, a grant for your non-profit or money from friends & family. You know that one of the most common and important ways to get funding is the fabled pitch. And with each pitch comes a…

Choose Your Perspective

I spent the last three days at the Coaches Institute (CTI) as part of the training I am doing. This weekend we spent time on perspectives — the notion that you can’t help it but see the world through the filter of our chosen perspective.

Hate Or Love

Whatever you do — aim for emotion. Make people passionately love you, your product or your company. And understand that when some people love you, others will hate you.

The worst possible state is mediocrity — as it’s boring and exhausting.